The iGaming Experience
An iGaming Podcast that focuses on teaching the ins and outs of the industry. There’s not a lot of places to get inside info on the basic questions. What’s it like to work in iGaming? How do I launch and iGaming website? Is it expensive? What jobs are available? How does the technology all fit together?
In The iGaming Experience, we’ll seek to answer all of these questions and more. We keep it casual, recording from the Zebra Studios in beautiful Podgorica, Montenegro.
Join us as we collectively learn the game.
Episodes

2 hours ago
2 hours ago
Diving into one of the critical components of an iGaming brand: the bonus engine. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains why effective bonus engines are crucial for player acquisition, retention, and maximizing lifetime value.
He covers the key aspects of a bonus engine, including triggers, conditions, rewards, restrictions, segmentation, and settlement logic. Sam also discusses the impact of well-designed bonus systems on player experience and trust, illustrating the competitive advantage that a sophisticated bonus engine can provide.
If you’re new to iGaming or looking to optimize your bonus strategies, this episode offers valuable insights into how to balance rewarding gameplay with protecting operators' revenue.
00:00 Introduction to The iGaming Experience00:17 Understanding the Bonus Engine02:45 Importance of Bonus Engines05:09 Core Components of a Bonus Engine06:53 Triggers: The Decision Center10:00 Conditions: Ensuring Fairness12:22 Rewards: The Star of the Show15:18 Restrictions: Preventing Abuse18:44 Segmentation: Personalizing Bonuses23:26 Expiration and Settlement Logic25:29 Failed Bonus Engines28:06 Recap and Conclusion
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Friday Dec 26, 2025
Friday Dec 26, 2025
In this episode of The iGaming Experience, host Sam Bhatti broadcasts from Zebra Studios in Podgorica, Montenegro, to provide newcomers and even seasoned professionals with a comprehensive roadmap for their first 90 days in the iGaming industry.
Bhatti elaborates on essential practices to transition from feeling overwhelmed to thriving in the sector by focusing on understanding the business structure, the industry vocabulary, product familiarity, and building valuable relationships. He shares actionable tips and common mistakes to avoid, while emphasizing the importance of gaining context, asking strategic questions, and staying curious about the product. Bhatti offers advice on generating personal reports, connecting with mentors, and taking ownership of tasks.
This episode is a must-listen for anyone looking to make a memorable impact in their early days in iGaming.
00:00 Introduction to The iGaming Experience00:30 The Importance of Your First 90 Days03:40 Getting the Ball Rolling: First Steps06:15 Learning the Landscape: First Month08:12 Understanding Industry Vocabulary13:10 Diving into the Product16:30 Settling In: Second Month20:26 Applying Your Skills in Month Three20:59 Taking Ownership and Reducing Ambiguity21:35 Building Cross-Functional Relationships23:13 The Importance of KPIs and Reporting26:07 Common Mistakes in the First 90 Days30:34 Accelerating Your Learning38:04 Winning the First 90 Days39:43 Conclusion and Final Thoughts
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Friday Dec 19, 2025
Friday Dec 19, 2025
In this episode of The iGaming Experience, host Sam Bhatti, broadcasting from Zebra Studios in Podgorica, Montenegro, delves into the essential components of successful iGaming operations: acquisition and retention. Sam explains the intricacies of obtaining new players and keeping them engaged, emphasizing that these two facets must work in harmony. He covers methods such as paid ads, SEO, influencers, affiliates, and the importance of a seamless UX and effective CRM strategies. Key metrics like CPA, FTD, and LTV are discussed to help operators gauge their strategies. Sam also underscores the need for operators to balance these engines to build a flourishing and enduring iGaming business.
00:00 Introduction to iGaming Principles01:43 The Importance of Acquisition and Retention04:45 Deep Dive into Acquisition Strategies10:48 Understanding Key Metrics in Acquisition18:55 The Role of Retention in iGaming23:51 Integrating Acquisition and Retention27:46 Final Thoughts and Conclusion
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Friday Dec 12, 2025
Friday Dec 12, 2025
Understanding the Flow of Money in iGaming
In this episode of The iGaming Experience, host Sam Bhatti explains the intricate flow of money within the online sportsbook and casino industry, from player deposits to bet placements, and how operators earn revenue. Sam delves into the roles of payment providers, operator wallets, game providers, and the challenges faced with withdrawals and fraud prevention. He also highlights the importance of understanding concepts such as house edge, margin, GGR (Gross Gaming Revenue), and wagering requirements. Suitable for both newcomers and seasoned professionals in iGaming, this episode aims to provide a comprehensive understanding of how financial flows impact player behavior, bonuses, and overall profitability.
00:00 Introduction to The iGaming Experience00:27 Understanding Money Flow in iGaming02:20 The Role of Payment Providers04:59 Operator Wallet Systems Explained07:15 Bonus Money vs Real Money09:05 How Bets Are Processed11:15 Revenue Generation for Operators14:59 Game Providers' Business Model18:28 The Sensitivity of Withdrawals24:07 Conclusion and Final Thoughts
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Friday Dec 05, 2025
Friday Dec 05, 2025
In this episode of 'The iGaming Experience,' host Sam Bhatti, recording from Zebra Studios in Podgorica, Montenegro, delves into effective strategies for navigating meetings in the fast-paced iGaming industry.
Sam provides actionable advice on how to prepare for meetings, contribute meaningfully, and avoid common pitfalls. He emphasizes the unique cross-functional nature of iGaming meetings, the importance of clarity and preparation, and shares tips for building confidence and making impactful contributions.
00:00 Introduction to iGaming Meetings
01:12 Understanding the Unique Nature of iGaming Meetings
04:32 Preparing for a Meeting: Essential Steps
07:24 Active Participation During Meetings
13:33 Post-Meeting Actions and Follow-Ups
19:52 Final Thoughts and Encouragement
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Friday Nov 28, 2025
Friday Nov 28, 2025
In this episode of The iGaming Experience, host Sam Bhatti discusses the pervasive issue of imposter syndrome within the iGaming industry. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains why feelings of inadequacy and self-doubt are more pronounced in this field. He breaks down the various complex facets of iGaming, from product development to compliance, underscoring that no one can master every aspect. Sam offers practical tips on how to combat imposter syndrome by focusing on one's strengths, asking the right questions, and building a strong knowledge base. This episode aims to reassure newcomers and veterans alike that feeling like an imposter is a sign of growth and learning.
00:00 Welcome to The iGaming Experience
00:18 Understanding Imposter Syndrome in iGaming
01:30 The Complex World of iGaming
04:30 Navigating the iGaming Industry
11:10 Tips to Overcome Imposter Syndrome
17:24 Practical Advice for Newcomers
20:27 Conclusion and Final Thoughts
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Friday Nov 21, 2025
Friday Nov 21, 2025
In this episode of 'The iGaming Experience,' host Sam Bhatti delves into effective marketing strategies for iGaming brands, focusing on player acquisition and retention. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam outlines the challenges and unique aspects of iGaming marketing, such as strict regulations and competition with large-budget brands. Key marketing channels discussed include affiliates, SEO and content, paid media, influencers, and local activations. Sam also emphasizes the importance of responsible gaming, personalization, and continuous testing in retaining players. Looking ahead, the episode explores trends like hyper-personalization, gamification, and enhanced social features. Whether you're running or planning to launch an iGaming brand, this crash course provides valuable insights into successful marketing practices and future directions.
00:00 Introduction to iGaming Marketing
01:59 The Unique Challenges of iGaming Marketing
03:46 Key Marketing Channels: Affiliates
06:50 SEO and Content Marketing
09:16 Paid Media Strategies
10:54 Influencers and Streamers
15:18 Local Activations
16:08 The Importance of Platform Performance
16:48 Retention Strategies
23:33 Future Trends in iGaming Marketing
28:37 Conclusion and Final Thoughts
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Friday Nov 14, 2025
Friday Nov 14, 2025
In this episode of The iGaming Experience, host Sam Bhatti discusses the stark contrasts between launching an iGaming brand and an e-commerce store. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam dives into the complexities of the iGaming industry, addressing misconceptions from the tech and marketing world. He explains the critical differences in business models, the importance of compliance and licensing, the challenges in building a robust tech platform, and the unique strategies for marketing and player acquisition. The episode also underscores the necessity of understanding local market nuances and assembling the right team. Sam aims to provide clarity and preparation for anyone considering the jump from e-commerce to iGaming.
00:00 Introduction to The iGaming Experience
00:16 Comparing iGaming and E-commerce
01:57 E-commerce: Fast and Flexible
03:02 iGaming: A Complex Landscape
03:36 Step-by-Step Comparison
06:05 The Importance of Licensing
07:42 Building the iGaming Platform
12:05 Going Live: The Final Steps
13:43 Marketing and Player Acquisition
16:32 Local Market Knowledge: A Key to Success
21:09 Final Thoughts and Wrap-Up
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Wednesday Oct 29, 2025
Wednesday Oct 29, 2025
In this episode of 'The iGaming Experience,' host Sam Bhatti broadcasts from Zebra Studios in Podgorica, Montenegro, to provide an in-depth exploration of sportsbooks.
Sam breaks down what sportsbooks are, how they function, key components such as the front end, odds feed, and trading desk, and essential features like pre-match and live betting, bet slip functionality, and cashout options. He also discusses the rise of player props, micro betting, and the importance of a responsive UI.
Looking ahead, Sam explores future trends including hyper-personalization, voice-activated betting, crypto-native sportsbooks, augmented reality interfaces, and integrated betting communities.
Whether new to iGaming or already in the industry, listeners will gain valuable insights into current standards and upcoming innovations in the world of sportsbooks.
00:00 Introduction to Sportsbooks
00:57 Understanding the Basics of Sportsbooks
01:26 Core Components of a Sportsbook
04:51 Essential Features of a Sportsbook
14:33 Advanced Features and Innovations
20:32 Future Trends in Sportsbooks
25:47 Conclusion and Final Thoughts
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.

Friday May 30, 2025
Friday May 30, 2025
Unveiling AI's Game-Changing Role in iGaming In this episode of The iGaming Experience, hosted by Sam Bhatti from Zebra Studios in Podgorica, Montenegro, dive into the profound impact of artificial intelligence (AI) on the iGaming industry. Sam demystifies AI, explaining its operational function and current applications in personalized marketing, fraud detection, responsible gaming, and customer support. He provides insights into the future of AI in iGaming, predicting groundbreaking changes in marketing automation, game development, and operational strategy over the next two years. With practical advice for newcomers, Sam emphasizes the importance of understanding AI's basics, data usage in iGaming, and experimenting with AI tools to stay ahead in this rapidly evolving field. Tune in to learn how AI is revolutionizing the industry and what to expect in the near future.
00:00 Introduction and Overview 01:45 Understanding AI in iGaming 03:43 Current Applications of AI in iGaming 14:44 Future of AI in iGaming 25:08 Practical Advice for iGaming Professionals 29:27 Conclusion and Final Thoughts
Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game. Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators. Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti. If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing... Need more iGaming in your life? Catch all our episodes here.





